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Cooperative Council, Jobs and growth

Pop Brixton, adidas and Reprezent Radio

A unique partnership between Pop Brixton and global sports brand adidas will fund a new radio station and sports workshops for young people in Lambeth.
Next week, a temporary unit will be constructed in the Pop Brixton car park space to house footballing facilities for local people. There’ll be free training sessions and the chance for clubs and schools to get new kit thanks to a sponsorship deal between Pop Brixton and adidas.
Primarily, the funding from the world famous sports brand will pay for fitting our Reprezent Radio’s new studios on the Pop Brixton site. The radio station, already established as a voice for young people in London will offer over 400 training opportunities at its new Brixton home.
In addition to the direct funding adidas is working with Pop Brixton and Young Lambeth Co-op to;
• Encourage participation in sport by inviting schools, sports clubs and local youth organisations to be involved in the free football activities.
• Provide multi-sporting equipment to local schools to facilitate future participation in sport.
• Provide employment opportunities to local residents at forthcoming events
• Launch a training and development programme that rewards the hardworking volunteers of the grass roots footballing community.
• Provide a platform for local artists to showcase their work through the installation of a mural framework on the exterior façade of Pop Brixton.
Cllr Jack Hopkins, Cabinet member for Jobs and Growth said; “This latest initiative will provide sports and a new radio station, offering opportunities for training and fun for local young people. Lambeth Council is committed to helping people lead healthy lifestyles, with access to sport and after the great performance by England’s Women footballers in the World Cup, I suspect there’ll be many girls wanting to take advantage of these training sessions. Pop Brixton’s heart is in the Brixton community and we’ve already seen the energy and creativity it’s bringing.”
To sign up for the football workshops, go toto http://www.basebrixton.com and to find out more about Pop Brixton, click on; http://www.popbrixton.org

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