High street designer discount clothing giant, TK Maxx, opened its doors in Brixton for the first time on Thursday (May 9).
The new shop in Brixton Road at the junction of Ferndale Road will create 80 jobs in the neighbourhood.
More than a million people walk through Brixton Town Centre each week, according to recent Lambeth Council surveys.
The neighbourhood is now home to big name retailers, including H&M, and independent traders and shops.
Councillor Jackie Meldrum, Lambeth’s deputy council leader, has responsibility for economic development and business growth in the borough.
She said: “I’m delighted to welcome TK Maxx to Brixton.
“Not only will shoppers be making a beeline for the designer brands, but it also brings with it more jobs and investment in the local economy.
“This is yet more proof that we continue to attract a good variety of retailers to the town, ranging from big names to quality independent businesses.”
Helen Gunter, a TK Maxx spokeswoman, said: “We are very excited to be opening up a new store and bringing Brixton shoppers savings of up to 60 per cent on great brands and labels.”