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Award-winning sexual violence campaign re-launched before Christmas

An award-winning campaign designed to tackle rape and sexual assault is being re-launched to mark White Ribbon Day and will run throughout Christmas and New Year.

Lambeth Council’s thought-provoking ‘Know the Difference’ campaign targets men and challenges behaviours, attitudes, and actions towards women around rape, sexual assault, and harassment. The campaign is being re-launched to show the council’s support for White Ribbon Day on Friday and will run throughout Christmas and New Year.

White Ribbon Day represents the UK branch of the global campaign to ensure men take more responsibility for reducing the level of violence against women and girls.

Lambeth Council is fully supportive of the White Ribbon Campaign and has been awarded white ribbon local authority status earlier in the year.

As part of the Know the Difference campaign relaunch, our hard-hitting posters and advertisements with the campaign’s central message ‘Real Men Know the Difference -and so does the Law’ will be displayed across Lambeth.

The campaign was also highly commended at a national level at the ‘Good Communications Award’ in July. Judges praised our stylised campaign imagery which drew heavily on the 1960’s ‘Mad Men’ style iconography using silhouettes and bold colours.

Our campaign was also crowned winners of the Chartered Institute of Public Relations: Excellence in Communications Awards (Local and Public Sector) and received the Local Government Communications Reputation Awards 2011: Silver Award.

A significant number of rapes and sexual assault reported in Lambeth have involved perpetrators who have briefly known their victim, for example they may have met at a club or bar during a night out. Many of the incidents are connected to the night time economy as well as public transport, and offences are most likely to occur from Friday to Sunday nights. This is why we specifically targeted the night time as part of the campaign. Bus stops, tube stations, pubs, clubs, and gent’s toilets will display the imagery especially in busy night spots such as Clapham and Brixton.

Tackling Violence Against Women and Girls (VAWG), which includes sexual violence, is one of the key priorities for the Council Community Safety Division and for the Safer Lambeth partnership. Safer Lambeth published its first Violence against Women and Girls (VAWG) strategy in July 2011, demonstrating our commitment to a joined-up approach and integrated framework to tackle all forms of violence against women and girls. This is one of the first fully integrated VAWG strategies that has been developed in England.

Lambeth Council Cabinet Member for Communities, Cllr Rachel Heywood, said:

“I want to be absolutely clear, violence and sexual assault against women and girls is abhorrent and we will do everything in our power to support victims of this crime and bring perpetrators to justice. This is a top priority for the council and our nationally recognised work shows we are determined to prevent violence or sexual assault against women and girls. This is about reaching out to the community to let people know there is a network of help and support available to them.

“We know the vast majority of men know the difference between consensual sex and rape and respect women – we are not suggesting that all men are potential rapists or attackers but it is vital that we get these messages across. Lambeth is a great place to socialise and enjoy yourself. With your help we want to continue to make it a safe place.”

If you have been affected by rape or sexual assault you don’t have to deal with it alone. Please contact the Haven Camberwell for advice on 020 3299 1599 or text ‘Havens’ to 64118 for details of other centres or visit http://www.thehavens.co.uk.

The police can be contacted on 0300 123 1212 or in an emergency always dial 999.

For further details about violence against women and girls and support available in Lambeth visit www.lambeth.gov.uk/domesticviolence

For more information on Lambeth Council’s Know the Difference campaign visit www.lambeth.gov.uk/knowthedifference

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