After a successful pilot project which saw 47 local businesses embellish their windows and increase their client base as a result, retailers in Streatham and West Norwood are once again invited to put their creativity and design skills to the test by entering a council run competition to find the best dressed shop window on their respective high streets.
The Lambeth Council run project, which uses funding from the Mayor of London’s Outer London Fund, is offering traders a free shop front makeover before launching the hunt for the best dressed window display. The first 60 qualifying retailers entering the competition will see their shop fronts transformed, and winning entrants will be announced early next year.
International Visuals Ltd, visual merchandising specialists, will work in partnership with the council to provide local shops with the necessary skills and tips to spruce up and make the most of their individual businesses. This in turn will help improve the look of the whole high street and will contribute to more shoppers and visitors for retailers.
This project will also help to promote the area as a feasible location for other businesses. It will see International Visuals Ltd, work with traders on a scheme to:
- deliver bespoke one to one advice and training on the key principles of visual merchandising and window dressing.
- help retailers with the physical window dressing of their businesses.
- deliver workshops to learn more about visual merchandising and window dressing techniques.
- re-visit businesses to assess the amount of new trade generated and to offer retail support recaps.
Traders will be encouraged to show off their new skills in the competition to find the best dressed shop window and winners for the two areas will be unveiled in early 2011 at the Streatham’s Favourite Business and West Norwood’s Favourite Business award ceremonies.
Councillor Sally Prentice, Lambeth Council deputy cabinet member for employment and enterprise said: “When this competition ran last year we had a huge response and retailers said it made a real and positive difference to them.
We are committed to doing all we can to support local businesses – especially in the current challenging economic climate – and this project is just one of the many projects that we are involved
with. I would encourage local traders to sign-up to what is an enjoyable and informative project to help boost trade and the local areas generally”.
For more information or to sign-up to the ‘window dressing project’ call Colette Makambila on 020 7926 5966 or email email@example.com.