Two Lambeth based business women have won top prizes in a competition to find the business women of tomorrow.
Run by Lambeth Council in partnership with Brixton-based communications company JP Creative, the top three winners were announced at a finalist’s event on Women’s Enterprise Day – part of the recent Global Entrepreneurship Week celebrations.
Zoe Robson, from Herne Hill, was the overall (platinum) prize winner. Her company – Zed Studio, combines printed electronic technologies with industrial and graphic design.
The gold award (second) prize went to South Bank university based Sarah Elenany who has set up Elenany clothing company. Sarah won a £500 cash investment, one year rent free at the Brixton Piano House, and on-going mentoring support from the Brand Amplifier mentors.
Second runner-up and silver award winner was Anne Fairbrother owner of Cornercopia in Brixton Village. Her corner store sells locally made food and is home to a project collecting food stories, ingredients, and recipes. They beat off stiff opposition to win the awards in the Brand Amplifier business contest – a competition that celebrates fledgling female entrepreneurs.
The ten finalists attended four workshops where they were given tips and advice about how to grow their businesses. They then gave a ten minute ‘apprentice style’ presentation about their business to a panel of judges. Among other things, they were judged on product/service innovation, demonstration of their vision for their companies through brand events and PR development, and solid objectives for their businesses in the short and long term.
Platinum prize winner Zoe was awarded a £1,000 cash investment into her business from South London Business, an i-pad donated by South Bank University, a free marketing plan donated by Roehampton University, and on-going mentoring support from the Brand Amplifier mentors.
Silver award winner, Anne received a £300 cash investment into her business and on-going mentoring support from the Brand Amplifier mentors. She said: “The Brand Amplification workshops really helped me to identify the aspects of our brand ethos that we really want to shout loudly and clearly about over the coming year.
“The mentoring so far has been invaluable and the ongoing support will help enormously in refining our communications strategy. We are a tiny local business, but it feels like things are really taking off, it’s wonderful!”
Councillor Sally Prentice, cabinet member for regeneration, planning, employment and enterprise announced the prize winners at the finalist’s event. She commented: ‘’Congratulations to the winners and to Jeanette Pritchard of JP Creative for organising a wonderful programme for women entrepreneurs.’’