Shops in Streatham and West Norwood are invited to put their creativity and design skills to the test by entering a council run competition to find the best dressed shop window on their respective high streets. The competition will be launched following a retail make-over project in the two areas.
Lambeth Council is offering the free makeover before launching the hunt for the best dressed window display. The first 70 qualifying retailers entering the competition will see their shop fronts transformed, and winning entrants will be announced early next year.
International Visuals Ltd – visual merchandising specialists – will work in partnership with the council to provide local shops with the necessary skills and tips to spruce up their individual businesses. This in turn will help improve the look of the whole high street and will contribute to more shoppers and visitors for retailers.
This project will also help to promote the area as a viable location for other businesses. It will see International Visuals Ltd, work with traders on a scheme to:
- deliver bespoke one to one advice and training on the key principles of visual merchandising and window dressing.
- help retailers with the physical window dressing of their businesses.
- re-visit businesses to assess the amount of new trade generated and to offer retail support recaps.
Traders will be encouraged to show off their new skills in the competition to find the best dressed shop window in each town centre. The winners will be announced in early 2011.
Local retailer, Pauline Ivaldi of West Norwood Fishmonger says: “I believe that anything that seeks to improve the high street and attract more customers is a positive and helpful initiative”.
Councillor Sally Prentice, Lambeth Council cabinet member for planning, regeneration, enterprise and employment comments: “This project is an example of the council – quite literally – working creatively to help local retailers to thrive, and we continue to explore every opportunity to help regenerate local town centres and businesses.
“Really good window displays make a huge difference on our high streets. They entertain, and in some cases provoke, and for a retailer willing to invest in a good quality display, the image created could have an enormous potential for generating new business”.
Angelina Purcell MBE, Streatham town centre manager said; “This is a unique opportunity for local businesses and I hope as many as possible will take advantage of it.”
For more information call Russell on 020 7926 2471 or Claudia on 020 7926 0782 or email firstname.lastname@example.org.