A new national accreditation scheme that recognises great entertainment, hospitality, safety and cleanliness within town centre evening and night time economies has been launched in Lambeth.
The Purple Flag scheme awards town centres that offer a positive experience to visitors and residents. Just as ‘Blue Flag’ is an indicator of a good beach and ‘Green Flag’ a good park, Purple flag is set to be the indicator of where to go for a good night out.
Launched by Lambeth Council in partnership with The Association of Town Centre Management (ATCM) and local businesses, the Purple Flag sets objectives that will help the council and its late night venue partners put in place the right framework for success in Brixton Town Centre.
Stephanie Butcher, Brixton Town Centre Director, said: “There is a lot of good work that already goes on across in Brixton’s pubs, clubs, and restaurants, and the Purple Flag project will highlight this work to local residents, tourists, and visitors.”
Purple Flag aims to raise the standard and broaden the appeal of Brixton Town Centre between 5pm and 6am. The scheme has been developed by The ATCM from research that showed a good mix of clientele can lessen intimidation and improve perceptions, and a wider range of attractions and consumers leads to longer term economic success and a greater use of town centres.
To secure the Purple Flag award, Brixton Town Centre must fulfil five key objectives: (1) Wellbeing – welcoming, clean and safe, (2) Movement – a secure pattern of arrival, circulation and departure, (3) Appeal – a vibrant choice and a rich mix of entertainment and activity, (4) Place – a stimulating destination and a vital place, (5) Policy Framework – evidence of a clear aim and common purpose to ensure a positive experience.
To get more information about the scheme, or how to join Lambeth’s Purple Flag team, contact: Rheanne Gonyou; RGonyou@lambeth.gov.uk or call 0207 926 2630.
To report incidents of anti-social behaviour contact Lambeth Council’s anti-social behaviour reporting line on 020 7926 4000.